Marketing

Feeling Like Spring

Spring

Me: I feel like a spring.

BF: You mean like water?

Me: No.

BF: Like the season?

Me: No.

BF:  Like a twisty metal one?

Me: THAT’s the one.

It was late, my boyfriend and I were driving home from the airport. He’d picked me up after a short two-day jaunt to Kansas City to visit one of my clients. I was wired all right–twisted up tight with excitement. I’d just been through orientation with National Seminars–the premier training company for corporate employees, government workers, and individual entrepreneurs. I trained a number of topics for them from 2003 through 2006: How to be a Great Communicator, Effective Business Writing, The Grammar Guide, Creative Marketing Conference, The Women’s Conferences.

Beginning early April, I’ll be training National Seminars’ newest seminar, Social Media Marketing. Communication has taken a technological turn and the world has been united. Social Networks (Facebook, Twitter, Linkedin, You Tube, and countless other sites) are changing how we talk to each other, our customers, and the world.

According to Brian Solis, Principal of FutureWorks, “Social Media is about sociology and psychology more than technology.”  Given my soc and psych background, it’s a revolution I want to be part of–and National Seminars is on the cutting edge, letting me lead the way.

Match My Friends: What not to say

Start a love story. Match your friends.

A new ad and website appeared this week–Matchmyfriend.com Brilliant marketing! What you won’t do for yourself you’ll do for your friends—and secretly hope they do it for you. Like a surprise party! Does anyone really appreciate a match-maker? Of course, when they’re not blatant about it. Why not silently arrange a rendezvous? It’s easy to have both people show up in the same location. It’s the darned announcing of “said meeting” that makes everyone uncomfortable. Don’t even start a conversation with “you’ve gotta meet Bob, he’s blah, blah, blah, and perfect for you.” Just leave that in your head, unspoken, and arrange a meeting. If they are “perfect” for each other, then fate will step in and what happens next is unstoppable—because that’s what happens in true love. Something primordial takes over. Call it chemistry; call it passion, but a force all consuming steps in and you’re on a shooting star heading out to heaven. Who doesn’t appreciate a hook-up, no matter where it comes from or who sets it up? It’s just a lot easier to let happen. Love throws its own surprise party.
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