Festival promoters, Pia and Bart, overcame many challenges and threw together a fete of great signifigance as more than 3000 people descended upon Aspen for the Cannabis Crown April 17 and 18. The energy and enthusiasm of the crowd was palpable. Entrepeneurs were in full force with businesses that included: growers, dispensaries, gourmet “medibles,” t-shirts and posters, insurance, electronic banking systems, security companies and more.
People were curious. Patients with cards were allowed to shop while people without cards were invited to fill-out forms to get legal. Attendees stopped by each booth and spent time chatting with the vendors. I found myself caught up in the optimism and hope that surges when the needs of people are addressed by a new, emerging marketplace.
Clearly regulation is coming and there’s risk in entering a new venture when laws are still being defined. But with the recession hitting many so hard, there is more than just a mild interest in the medical marijuana business as a legitimate way to serve the needs of the ill while making a living. Medical Marijuana? This cat is out of the baggie!