Silumtaneous Usage TV and Digital and TV and Audio

How often do you watch tv and work on your computer at the same time? I’m doing it right now. According to Nielsen’s 1918 Q2 Total Audience Report, 45% of viewers are always or very often using another digital device while watching tv. Only 6% of tv watchers are using an audio device while watching tv.

Why? Because we LISTEN to our tvs as well as WATCH them!

TV commercials NEED SOUND! We consumers don’t just watch tv, we listen to tv; we HEAR a message. As the old adage goes:

YOU CAN’T SHUT YOUR EARS!

Seldom does the TV screen have our 100% attention visually. In addition to the 45% that is not 100% engaged, another 28% are also looking at a second screen. And, many of us are also on our cell phones! Are you getting the stats?!

We are not WATCHING TV, so every time a commercial comes on and THERE IS NO SOUND, WE DO NOT GET THE MESSAGE. TV ads that flash words on the screen without a narrator reading them OUT LOUD are wasting money and an opportunity! Politicians—can you hear me?!

Almost ALL of the political ads right now have video clips of Donald Trump telling lies. They play his words over and over again and on the screen image they flash the world “lies.” BUT NO ONE IS PAYING ATTENTION TO THE WORDS ON THE SCREEN. If you are listening but not watching, the ad reinforces Trump’s message. There should be a narrator saying the words OUT LOUD!

Narrator: DONALD TRUMP IS LYING.

Then the narrator gives the CORRECT INFORMATION OUT LOUD! So people can hear it if they happen NOT to be watching. Which is the majority of us.   

Conduct your own experiment. You watch tv, right? Contrast these two videos:

Eleven Films does it right. Although they don’t use a narrator, each clip includes AUDIO that tells the story. This 2:00 video calling Trump out for his Coronavirus incompetence is easy to understand even if you aren’t watching but only listening.

“You can’t trust this President to do the right thing,” says a person in a voice-over of a picture of EMTs rolling away a body. Then next clip shows Trump calling Coronavirus “the new Democratic hoax.” On comes another visual of people being screened by emergency personnel with the voice-over, “not for the sake of our country.” EVERY important point is emphasized with visuals AND AUDIO.  

WATCH AND LISTEN to this video from Eleven Films. They are on a mission to save Democracy. Subscribe to their Youtube channel and #Resist! And Democratic candidates—please hire Eleven Films to get your message out!!

BREAKING: the American Virus: We Will Prevail

Contrast that with this commercial from The New York Times: The Truth Can Change How We See the World

New York Times: The Truth Can Change How We See the World

The commercial begins with ocean scenery and Janelle Moonaea, a beautiful African-American woman, telling the story of 20 enslaved Africans being delivered to the shores of Virginia and sold to the Colonists. “America was not yet America,” she says, “but this is the moment it began.”

THEN, NO MORE SOUND BUT THESE WORDS COME ON THE SCREEN

“Words from

The 1619 Project: How Slavery Shaped America

The truth can change how we see the world.

Truth is worth it.”

Then the New York Times’ logo appears.

LIKE WE SAW OR HEARD THAT!! A beautiful ad by the New York Times, apparently one in their “Truth can change how we see the world” campaign. Great campaign, but here’s the BAD NEWS.

NO ONE IS GETTING YOUR MESSAGE. YOU GOTTA SAY THE WORDS OUT LOUD!

According to a random ppt presentation I found on LinkedIn, people remember:

10% of what they read

20% of what they hear

30% of what they see

50% of what they see and hear

80% of what they say

90% of what they say and do

So, if you want people to remember what your tv commercial “says,” you’ve got to help your audience SEE and HEAR your message. If you can get them up doing the hokey-pokey and singing along, even better.

#LoquaciousLindee

Zuckerberg helps Trump lie, cheat, and steal another election.

Donald Trump is bombarding us with lies on Facebook.

Trump’s campaign is spending over $1 million each week in Facebook ads FALSELY stating that fact-checked, debunked conspiracy theories are indeed true. His base is eating it up, using Trump’s hatred to fuel their own.

There are lies about immigrant caravans, lies about Democrats wanting to take your guns, lies about Russia’s role in electing Trump, and most recently lies about Ukraine, Joe Biden’s son, and impeachment.

What is Mark Zuckerberg and Facebook doing to combat Trump’s efforts to use them as a willing foil? A tool? HELPING, that’s what. Facebook has CHANGED their third-party, fact-checking policies to state politicians are the ONLY ones that can OPENLY LIE on their platform. I can’t lie on Facebook. You can’t lie on Facebook. The companies we represent cannot lie on Facebook. But politicians are different, says Zuckerberg and his Trump-loving head of global elections policy, Katie Harbath—who, by the way, was Trump attorney Rudy Giuliani’s Deputy eCampaign Director from Feb 2007 -Jan 2008. Oh, and she was Chief Digital Strategist for the National Republican Senatorial Committee from Aug 2009 – March 2011. Yeah, now tell me this new policy ISN’T about getting Trump re-elected.

According to Julia Wong, a Guardian US technology reporter, “Trump’s Facebook page has launched 5,883 different ads since news of the Ukraine-call whistleblower broke on 18 September, 40% of which mention impeachment, according to a Guardian analysis of the Facebook political ad archive. The Trump campaign has spent between $1.3m and $3.8m promoting the impeachment ads, which had been viewed between 36.5m and 43.9m times, as of Wednesday. (The ad archive reports spending and impression data as a range.)” Clarification: Wednesday, October 9 equals 3 weeks of running ads.

Trumped-up Charges

Trump’s 30-second impeachment ad, with millions of views, WRONGLY edits together visuals and narrative implying then VP Joe Biden “promised Ukraine a billion dollars if they fired the prosecutor investigating his son’s company.” News stations have refused to air the ad due to out-right manipulation of the facts.

Lies repeated again and again are believed. According to Wired.com,
“Facts don’t actually matter: People repeat them (lies) so often that you believe them. Welcome to the “illusory truth effect,” a glitch in the human psyche that equates repetition with truth.” Wired further points out, “Marketers and politicians are masters of manipulating this particular cognitive bias—which perhaps you have become more familiar with lately.” And Trump is mostly targeting older, white women—the demographic that helped him win in 2016. The ones who don’t mind he’s an adulterer and brags about grabbing women by their _______. Well, you know what he said.

Facebook users must be diligent. Don’t be fooled by Trump’s constant barrage of garrbage. You are being exposed to his garbage daily thanks to Facebook. According to Market Watch, “Trump’s campaign has spent more than $21 million on those two platforms since the 2018 midterm elections.” They were referring to Facebook and Google. Here’s Trump’s ad spend on Facebook Dec 2018 through March 2019 BEFORE he ratcheted-up the impeachment ads. If this doesn’t scare the crap out of you, what will? Facebook users are being brainwashed.

Russian money helps Trump spout LIES of Facebook.

Elizabeth Warren calls out Zuck

Elizabeth Warren, who Zuckerberg FEARS because of her intent to regulate Facebook should she become President, is turning things back on Facebook. This is her post regarding Facebook’s negligence in the 2016 election and pointed assist in Trump’s 2020 presidential run.

Trump is a Russian Asset. Zuckerberg is a Russian Tool.

If you agree with Warren, sign her petition now.

Facebook has an obligation: to be neutral, but they are not. They are clearly helping divide this country by hiding behind 1st Amendment rights of protected, free speech. Facebook says people should be exposed to all information and make their own decisions, but the constant deluge of LIES is being believed. Facebook could simply fact-check the politicians LIKE THEY DO WITH EVERYONE ELSE. Instead, Facebook is clearly selling out Democracy for the dollars and rubles.

Enjoy your fame and fortune, Mr. Zuckerberg, as you help Trump continue to crap on the Constitution, imprison brown kids, and allow the Kurds to be slaughtered. You truly do suck, Zuck. #FFacebook

#LoquaciousLindee

 

  A Thanksgivukkah Mash-Up

   Thanksgiving and Hanukkah have collided.

 

   I’m paraphrasing an article in USA Today siting the rare convergence of the traditional “festival of eating” with the “festival of lights.” The newspaper called it Thanksgivukkah. The article highlighted the relevance of the new holiday to retail sales, but I’m interested from a cultural perspective.

 

   This combining of words is a telling trend in today’s mash-it-all-together, create-a-new-word-for-it generation. The dictionary calls that linguistic maneuver a portmanteau:  a word formed by blending sounds from two or more distinct words and combining their meanings. Lewis Carroll was the first to write about it in Through the Looking-Glass, in 1871. Since then it’s been done thousands of times and frequents our everyday language; take “brunch” for instance, the combination of “breakfast” and “lunch.”

 

    It’s more than simply combining words, however. The new word usually represents the best parts of the original two words and, when combined, is exponentially better—expanding and capitalizing off two ideas as opposed to one. Who would argue that lazy weekend morning aren’t better thanks to brunch? 

 

   In the case of Thanksgivukkah, it’s the blending of people, cultures and traditions that creates true meaning behind the new word. It’s a respectful mixing of behaviors and beliefs that honors both distinct holidays. Thanksgivukkah represents two sides coming together to form a synergistic approach to celebration–and life! A distinctual (portmanteau intended: “distinct” mashed into “instinctual”) meme to this generation and time.

 

   Let Thanksgivukkah 2013 be just the beginning! It’s time to combine tried-and-true ideas with new-to-the-market technologies. It’s time to bring opposing forces together and create something even better than the two wholes. It’s time to mash-up all areas and avenues of our lives to move the world forward.

 

   This Thanksgivukkah week we move it forward in peace, celebration, and appreciation.

2012 Major Funkin’ Ragin’ B’Niz Plan

Here’s my 2012 Business Plan written earlier this year. I got a chuckle from reading it and have no recall of writing it.

If you need help with a Mission Statement or Action Plan, model this. It’ll get you thinking. Feel free to customize, homogenize, harmonize your thoughts with mine. Declare a fresh start for 2013.

But remember, there’s PLENTY of 2012 left. Enjoy every last sunrise, snowflake, and note.

A Major Funkin’ Ragin’ B’niz Plan

By Lindee Brauer And Company 

I am the courageous, outrageous, sagacious, and loquacious Lindee Brauer.

I think like a writer and write like a thinker. 

I observe, I shape, I question, I dig deeper, I search, I listen for, I recognize, and I celebrate both the diversity and commonality of people. 

I share what I’ve learned in a quirky, casual style honoring and giving tribute to the people and obstacles that have made me strong and wise.

I know love, good and wonderful surprises exist in all things and for all people and I tap into the unlimited supply the Universe has to offer me.

I am relaxed, peaceful, and trusting. All things happen for me and to me in Divine Time.

I give praise and thanks daily for my Angel Entourage and embrace their help always and all ways.

When I get stuck or scared I reach out to help others and calm and release myself from all fears in the process.

I write daily with purpose and direction.

My current venues include:

Douche Bag Wisdom

Lindee Brauer blog

Zelda Zingari novel

Doggie Bag Wisdom: What’s Left Over

            Training Facebook Marketing is a divine calling and gift. National Seminars is my best client and I do my best to represent them how they would like to be represented. I follow their rules and guidelines and get involved in their discussions.

            I do my best to stay current on the latest teachings of Facebook. I embrace their changes and gladly relay them to the seminar participants. I work daily to deliver an educational, entertaining training that meets the needs of all. I make myself available for additional help when they need it.

            Facebook training is an ideal part-time job which finances my writing efforts and career. Within the next 3 years, the majority of my income will come from writing projects. I continue to travel and train because I enjoy it and the people.

            I have love in my life. And until that lover shows up, I am the love in my life. So there.

 

 

PsychoGeometrics: Sunday Morning BreakfastImagine a typical Sunday morning. Breakfast is on the mind of each of the communication styles, Squares, Triangles, Circles, and Squiggles. A simple suggestion of “going out for breakfast” gets different reactions:

Creatures of habit and ritual, Boxes (because “Square” makes some people uneasy), Boxes awake at their normal time and begin their customary routine: bathroom time, grooming time. If you’re going to disrupt the routine, now is the time to interject.

Cue the Triangle and the Squiggle…

Triangles most usually have a Sunday morning agenda–a list of projects longer than the day, and mentally they’ve already finished breakfast and begun the first task. In reality they haven’t eaten their first bite. They’ll have breakfast at home, if they can delegate the task to you, or just get it themselves on their way to Home Depot. Triangles really don’t care whether you go out to eat or stay in—–as long as you do it FAST!

Squiggles, having declared loudly their intent to sleep until noon, suddenly pop awake at 7 and are out of bed with the chickens. Like Triangles, they have a few things on the “to do” list, that probably includes Circles, but be certain the day is about fun and people–and fun. Breakfast down the road is a great idea and the Squiggle is probably the one that suggested it. Unless he/she sleeps til noon.

Circles could be just as apt to issue a breakfast invitation as a Squiggle, and chances are they have a standing Sunday morning play date, and usually with old friends and family. Or a Circle will be the one whompin’ up biscuits for a sleepy crew. And if a Circle takes time to make breakfast, you’ll find the finishing touches–pretty plates, the newspaper and a small trinket–evidence of their affection. Or the Circle might just take a kitchen break and suggest a nearby restaurant. They will take care of those around them, rest assured.

In the meantime, with the Triangle out the door, the Squiggle and the Circle round up the accessories or the kids. The Square is just now catching on, and they have questions: Where are we going? What do they serve? How far away is it? Do we have gas in the car? Did you know gas is $4.00/gallon? When did you want to leave… They haven’t committed to going to breakfast yet.

A typical Sunday morning breakfast with the shapes.

Start a love story. Match your friends.

A new ad and website appeared this week–Matchmyfriend.com Brilliant marketing! What you won’t do for yourself you’ll do for your friends—and secretly hope they do it for you. Like a surprise party! Does anyone really appreciate a match-maker? Of course, when they’re not blatant about it. Why not silently arrange a rendezvous? It’s easy to have both people show up in the same location. It’s the darned announcing of “said meeting” that makes everyone uncomfortable. Don’t even start a conversation with “you’ve gotta meet Bob, he’s blah, blah, blah, and perfect for you.” Just leave that in your head, unspoken, and arrange a meeting. If they are “perfect” for each other, then fate will step in and what happens next is unstoppable—because that’s what happens in true love. Something primordial takes over. Call it chemistry; call it passion, but a force all consuming steps in and you’re on a shooting star heading out to heaven. Who doesn’t appreciate a hook-up, no matter where it comes from or who sets it up? It’s just a lot easier to let happen. Love throws its own surprise party.
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