Start a love story. Match your friends.

A new ad and website appeared this week–Matchmyfriend.com Brilliant marketing! What you won’t do for yourself you’ll do for your friends—and secretly hope they do it for you. Like a surprise party! Does anyone really appreciate a match-maker? Of course, when they’re not blatant about it. Why not silently arrange a rendezvous? It’s easy to have both people show up in the same location. It’s the darned announcing of “said meeting” that makes everyone uncomfortable. Don’t even start a conversation with “you’ve gotta meet Bob, he’s blah, blah, blah, and perfect for you.” Just leave that in your head, unspoken, and arrange a meeting. If they are “perfect” for each other, then fate will step in and what happens next is unstoppable—because that’s what happens in true love. Something primordial takes over. Call it chemistry; call it passion, but a force all consuming steps in and you’re on a shooting star heading out to heaven. Who doesn’t appreciate a hook-up, no matter where it comes from or who sets it up? It’s just a lot easier to let happen. Love throws its own surprise party.