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Face-to-face communication is tricky business, but when you’re standing toe-to-toe with someone, chances are their physical presence, facial expressions, actions, and tone of voice reinforce the true meaning behind their words. With the written word, the reader is at a disadvantage. The words carry all the weight—or do they?

The Social Media platform that a person selects to relay a message is a clue to their communication style. When you consider the 4 major social media platforms (Linkedin, Facebook, Twitter, and YouTube) and cross-reference that with the 4 major communication styles (Squares, Triangles, Circles, Squiggles), you get a few clues to understanding.

Triangles are fast-paced project people. They’re driven by accomplishment and the need to get things done—quickly! They love to delegate but are sketchy with details. The 140 character limit makes Twitter an excellent tool for Triangles. In addition, Triangles thrive on leadership and recognition so they’ll have a strong presence on Linkedin. Triangles are quick to embrace new technologies once they understand the benefits to the bottom-line. But Triangles are slow to switch from email to social media not wanting to tackle the learning curve until absolutely necessary. Once they make the leap, though, they expect you will too.

Squiggles are fast-paced people people. They are independent thinkers and visionaries. They thrive on crafting, creating, and developing. They’re emotional and spontaneous—and a perfect match for the real-time audience of Twitter. Squiggles are animated and theatrical so YouTube offers unlimited possibilities as well. They’ll maintain a limited profile on Linkedin for professional reasons but will gravitate toward Facebook for lengthier conversations.

Circles will find their Squiggle friends on Facebook and probably spend the majority of time interacting with other Circles—also on Facebook. Circles are slower-paced people people. They are dedicated team players tapped in to the grape vine. They nurture those around them by investing their time. In addition to Facebook, you’ll find them on YouTube. Linkedin won’t provide the social stimulation they’re looking for—too professional, but a smaller social network, Flickr for example, provides in-depth relationships.

Squares, the slower-paced project people, will take the time to learn the social media platforms but see little reason to use them away from work. Squares will have a strong profile on Linkedin but not spend much time interacting. They might use Twitter to relay short burst of info to a team member but prefer email where their correspondence is private (relatively) and allow for lengthy explanations. They appreciate the teaching/training role of YouTube and will spend time educating themselves.

As the social media platforms continue to evolve, the Triangles and Squiggles will adapt quickly. Circles and Squares will join hesitantly but enjoy the camaraderie and ease of operation that only social media can bring.

If you’re new to this information, you must visit Dr. Susan Dellinger’s site. The lights went on the day I heard her  explain the different communication styles and their corresponding shapes. Things made a bit more sense; people made a lot more sense. I had a tool which helped explain why people said and did what they did. It explained human behavior to me in the most elementary of mediums: shapes. I’ve used this theory, psycho-geometrics, every day of my life since. Learn it from my textbook mentor, Dr. Susan Dellinger.